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If you are investing money into advertising, you are going to want to see an increase in ROI. That is why it is important to target your advertisements properly. To best understand the benefits of targeted advertisements, it is easier to break them into two sub-categories based on the parties involved; consumer and advertiser. The consumers are on the receiving end of all advertisements so if they aren't interested or connecting with your message you need to hit the drawing board again. As an advertiser, if you hit the nail on the head with properly targeted advertisements, your consumer will benefit in the long run.


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Advertising Educates. It ensures consumers are better informed about the world around them, and not just for the good or service being advertised. Advertising also raises general awareness about new classes or categories of goods and services. It helps citizens in their capacity as consumers to become better aware of the options and their disposal and the relative merits of those choices.

Make sure your ads are "on strategy" with your business positioning. A good positioning strategy ensures identification of the correct target audience for your advertising, along with a listing of meaningful features and benefits. It can provide reasons why the product is superior and unique, along with an advertising "personality." Communicate a simple, single message. People have trouble remembering someone's name, let alone a complicated ad message. Use the "KISS" principle for ad messages: "Keep It Simple, Stupid." For print ads, the simpler the headline, the better. And every other ad element should support the headline message, whether that message is "price," "selection," "quality," or any other single-minded concept.